[mikestew]

Public perception doesn't matter that much because the customers are car makers.

I'll bet the number of people that buy a individual Intel CPU are a fraction of a percentage of the general population. So why do I see Intel ads on television?

[asdfasdfa11112]

Is there evidence that Intel Inside had a margin gain for the CPU product? Although not the tone of this article, the graphics suggest the II branding campaign had so much less to do with their growth than general computing trends.[0]

To answer your Intel/TV ad question more directly: because there are a lot of people on Intel's payroll whose salary directly depend on them placing ads on TV.

I do not demand you see my perspective, not even sure that's how I see it. But really, how do we know that Intel's branding campaign was valuable to them? It seems obvious, but if it's super obvious, it should be easy to explain.

[0] https://conversionxl.com/cro-vs-branding/

[ajmurmann]

Because people buy pre-assembled computers and Intel with its "Intel inside" had made it so that consumers will pay more if Intel is inside. Not sure if people will pay more for the same car with Google's sensor.

[88e282102ae2e5b]

Comforting shareholders is one potential reason.

[wcummings]

Why does Koch Industries advertise on TV?