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by AndrewUnmuted 3454 days ago
Actually, it's pretty clear that Amazon is not a search company - nor is Google. Amazon's market is digital retail, while Google's is digital marketing.

Amazon's tech is all an effort to extend their reach in their primary business: selling products (both physical and digital) to customers. Google's tech, on the other hand, is all in an effort to extend the reach of their ad and marketing services.
2 comments
crucifiction 3454 days ago
Amazon figured out a while ago its tech can extend their primary business and also be sold to other businesses on the side (AWS and 3p sellers/FBA). This is a broadening that google hasn't been successful at yet.
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jarcoal 3454 days ago
This is silly, Google is clearly a search company.
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bitmapbrother 3454 days ago
He's deriving what a company is based on their revenue streams. What he forgets is that without Google being as good as it is at search there wouldn't be that lucrative revenue.
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AndrewUnmuted 3453 days ago
Search is no more than a powerful tool that Google leverages to better understand and target its users. It is a means to much more lucrative ends.
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