[Ayraa]

Have you taken a look at his main site? He's selling a course on growth marketing.

I'm pretty sure being a freelancer journalist is not his main gig. Rather, this article was supposed to demonstrate one of the ways he was able to 'growth hack' his way into publications.

[missn]

Nope, I didn't see the rest of his site until after I commented. Make sense under that lens, getting published in those places do help a lot reputation-wise.