[coldtea]

Well, clickbait might mean "BS content" to you, but it means "stuff we want to read" for those clicking on those links.

We had clickbait titles for ages now for them to actually be a "bait" for anyone. Almost everybody knows what they'll get when they click on a listicle or a gossipy title or whatever, and they click on because they like the content.

[kristianc]

This almost reads like 'We should encourage people to eat junk food because some people like the taste of it.'

[coldtea]

Yes, "almost", it just lacks the "encourage" part.