[r00fus]

Anecdote fight - my extended family are moving towards Apple products - mostly to interact with other family members.

I have several inlaws who <3 Samsung but have iPads, others who do everything on their iPhones - in all of these cases they were running Archos, Blackberry or Windows exclusively.

Macs aren't growing, but iCloud/iMessage (mainly through iOS) is entrenched and extending.