>> I think the "perception" you are talking about is just from gossipy tech blogs and people on Internet forums who have made a hobby out of getting upset about things like this.
Well a lot of these things have made the rounds on late night talk shows, which are watched by normal people (on TV and on viral YouTube clips).
Colbert made fun of the book [1]. Conan made fun of the airpods [2] and even has an Apple Spoofs playlist [3]. Kimmel made fun of Apple fans [4] a few months ago.
While Conan doesn't get big TV ratings, his Youtube videos do get a lot of views. I'm guessing the reason why Fallon doesn't do as many spoofs is because he is in some iPhone ads.