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The point being made is your house is on fire and the firefighters show up with an ice cream cone. It's a lovely gesture in the right context, but we've got way bigger problems at hand. In every market segment Apple plays in they're facing incredibly stiff and in many cases, superior competition. To make matters worse Apple "playbook", that attention to detail, the advertisements, etc -- yes it's taken a while but it's been mostly cracked. To be clear that's good for any of us who've been fans of that book, but it's absolutely not good for Apple should they choose to remain stagnant. The result is a situation where Apple's hard won customers -- like me -- are looking to other companies and they're "speaking our language", offering products and services that are on-par and in many cases, simply better. And it's not just desktop -- Siri is stagnant/broken, the iOS App Store is a mess, Email, on and on. My point is at a time where competition and strategic advantages are under incredible stress, where incredibly obvious mistakes are being made in core product lines, Apple releases an outrageously high-priced picture book. It's totally fine, understandable, admirable even, if you think all's going well, but I do not think things are going well. |