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by jonknee 3454 days ago
I don't have a time machine, but why do you think he wouldn't have done the book? He was responsible for the ridiculous 20th Anniversary Mac ($7499 in 1997!):

https://en.wikipedia.org/wiki/Twentieth_Anniversary_Macintos...

That's a way bigger time/money sink than allowing your designers to put together an art book of Apple products.

2 comments

I don't think he was responsible for the 20th Anniversary Mac, which was released in March 1997. Apple bought NeXT in february 1997, and Jobs only be became de facto chief of Apple after Amelio was ousted in July 1997.
That's fair, but I still think he would have loved the book and quite well may have known about it or even approved it.
Is it, though? It had to have been one of Ive's first projects at Apple, and you can't get good industrial design without putting stuff into the hands of users. Who knows how much collective knowledge and experience Apple internally acquired with that work.

As far as a consumer product or a moneymaker, yeah, it's crap.