When I was looking into advertising there, it was $2,000. Guess he's doing well. I don't envy him though. Being a full time blogger has to be one of the most soul-killing jobs. All that keeping up on the most boring and annoying bits of latest information, and repackaging it, all the while trying to not look biased. I just couldn't do it even if I wanted to.
I was always under the impression that he's not full time. He posts sporadically, usually around big Apple news, and it seems more out of personal interest than dedication to his job.
Plus, I don't see him as trying not to look biased. If anything, he completely disregards attempts to -- he frequently states that something is his opinion, that seems to be the appeal of the blog. That it's completely biased and all one man's opinion is what makes him so polarising.
Blogging is his full time job. All his revenue is through sponsorship, but he maintains a high reader count through active posting, which is why he can charge so much for advertising.
When I was looking into advertising there, it was $2,000. Guess he's doing well. I don't envy him though. Being a full time blogger has to be one of the most soul-killing jobs. All that keeping up on the most boring and annoying bits of latest information, and repackaging it, all the while trying to not look biased. I just couldn't do it even if I wanted to.