> Wavelength is a publication for teams who aspire to do great things together—through a mindful, purposeful approach.
The product may our may not be great, but that tagline is downright horrible. Engineers need to spend more time with marketing folks so that the value props of their products are correctly conveyed to the marketplace.
From reading a few articles, I get the feeling that this is made by marketers, for marketers. Engineering only comes into play because Asana is a software company, but I mean "Epic empowerment: distributing authority to everyone in your company"? That's 100% marketers talking to marketers.
I don't think you're going to get much value from this.