It boggles my mind how many people try to replicate Mark Zuckerberg by dropping out of college, or wearing the same thing every day, or [insert cargo cult trend of the year here]. But everyone sits around writing business plans and designing logos and hiring freelancers without actually having a product yet.
People like the idea of starting a business. Be their own boss, do what they want, make a lot of money. So when they design logos or make business plans, they're indulging that dream. But starting a business is difficult, and people, even subconsciously, don't like that part.
The sad part is, they don't know that they're dreaming.