[DennisP]

Actually the Ethereum Name Service was launched recently. It's been in the works for quite a while, but took some time while they worked out a way to dissuade name squatters. The idea from early on was that most people would mostly use names instead of raw addresses.

The fact that things are a bit raw and technical right now is a function of the whole system being less than two years old, and still rapidly changing. But it's already at a point where an Ethereum app can have a nice web UI, and all you need to use it is a Chrome plugin and a little ether.