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by imbeau
3449 days ago
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I too used to be in ad tech and I agree. It's a race to the bottom with no real upside. The business model is often broken with ad tech companies. Rather than sacrificing profits for long-term growth, they're essentially selling a dollar for 99 cents. It can never be profitable. |
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They are definitely not doing that. The sheer amount of profitable arbitrage proves that point. Ad networks remain one of the best business models around, this is what Facebook is. The main problem is that there are no real barriers to entry or oversight which leads to thousands of poorly run, unscrupulous, spam/malware infested networks which make an outsized impact on both the market and consumers.