[danso]

Net neutrality applies to services like broadband, which are argued to be common carriers. If Comcast is the only Internet provider in my area, I have no easy alternatives if Comcast decides to block all Time Warner affiliated content. Just like it's not trivial to deal with PG&E arbitrarily shutting off my gas and electric.

This isn't the case with search engines. If Google were to blacklist wsj.com, I have many easy options to get to wsj.com. Which is why Google and any search engine has wide latitude to heavily discriminate against content. That's literally the point of PageRank, or any ranking algorithm. Where they have gotten in trouble is when they're accused of promoting Google-made content above other content (especially when the Google content consist of scraped info from other sites).