[fornever]

I don't generally want to pay for business class, but frequent flyer programs and/or premium economy usually takes care of things like fast track, lounge access and priority boarding. But nothing of that is really special in itself.

What I want is an airline that doesn't undermine their own business by making things better for their passengers, but instead have incentive both to make things better and more efficient. If there's no upsell the airline have to make sure things are efficient and there's less reason to hold back on "goodies".

I know there have been attempts to make such airlines in the past, but maybe with the new smaller long range aircraft, that can go from smaller airports, and more competitive taxi market, for transfer, it could work.