[gutnor]

Has others have pointed out - becoming a widget company was Jobs plan all along.

The true value of Steve Jobs is the reality distortion field. That's really was is missing here with the new Mac.

All the discutable decisions about the Mac that people complain about are just similar to the trends set under Jobs, the difference is that he would make the people believe that Apple was 100% behind the Mac. There would no need for Jobs to write twice in a month to employee and the press to say that Apple was committed to it.

I'm not sure what is missing exactly, but the MBP failed at delivery rather than feature. For example, did Apple really need to can all their Mac related accessories at the same time, building up a negative climate. They could have rebranded the LG monitor. Somehow give the people a hint that Apple is behind the USB-C, not just picking up and leave it up to the third party to sort out. (which is BTW what Apple has always really done, it just seemed handled better)

Apple strategy is to keep everything secret until they do a big delivery event. They are utterly bad at delivery since Jobs is gone, and the lengthy secrecy they keep around everything is now not building hype, just building apprehension.

[leoc]

> Has others have pointed out - becoming a widget company was Jobs plan all along.

That's not the case: back in 2001 post-PC thinking was popular too, and Jobs stood out against it https://www.youtube.com/watch?v=lmvmtmqqbeI . That's evidently why Jobs was so reluctant to make the iPod work with Windows PCs: his whole plan for the iPod was to have it sell his intended Digital Hub, the Mac. He did eventually come around to post-PC thinking of course, but only quite late: even in the D 2007 interview https://www.youtube.com/watch?v=85PMSYAguZ8 he and Gates were quite resistant to it.