[davidalln]

This is cool but... wasn't it launched like three or four months ago?

[talklittle]

You're right. http://bits.blogs.nytimes.com/2010/02/02/youtubes-take-from-...

Summary: In January they rented out 5 Sundance 2009/2010 movies, available for 10 days, and got a total of 2684 views. Net revenue $10,709.16 (at $3.99 per rental).