[earthly10x]

The thought relates to going back and refining your original theory such that:

1. You create a hypothesis

2. Prove your theory

3. Publish your theory (and maybe discovery)

Most of the time it ends here. It should continue this way:

4. Practically apply your theory

5. Create a product or widget founded on your theory

6. Put this product into the hands of consumers

7. Make observations and watch how customers/consumers use it in ways you could never predict

8. Use this data to go back and refine your original theory and start the cycle over again.