[jrsowers]

Here are two pieces of advice from someone who works in sales and marketing:

1. If you're going to blog (which I think is a good idea) make sure you have an opinion that is strongly held and/or differs from conventional opinion. If you only write vanilla stuff, you'll only attract vanilla prospects, which usually end up being a poor fit or boring to work with/for.

2. Take every opportunity to teach what you know. This can be through blogging, commenting on other blog/forums, podcasting, screen recordings...whatever it takes to teach something for free. This establishes you as an expert, provides no-risk value to prospects and has no barrier to entry, so it's a great first step to building a relationship with possible customers.