[mkautzm]

For nearly all the products I buy, I'm definitely 'dumb'. I have a narrow expertise that gives me insight into a narrow set of consumer products where I can effectively evaluate product quality and value. For nearly everything else, I'm 'dumb'.

If you show me a rack of food product, I probably can't identify which is the best for a particular person given a set of goals. I probably can't even tell you which ones are 'bad' or 'good', because I don't really know. While food is but one subject, this applies to nearly everything I purchase. Which plastics are the best for a given task? What ingredients in a shampoo would actually give me results I want? What kind of bed or bedding is the best for my comfort? To all these questions: I have no idea. I'm at the mercy of google or a salesman, the latter which has a different motive than me which immediately calls that in to suspicion.

I'd be a fool to say I'm an all-knowing consumer, but so would anyone. Most people don't know what the need. They know what problem they want to solve, but they have no idea what the best product or solution is to solve said problem. Acknowledging this, we can easily see why when it comes to our health, it's probably best to see some regulation lest people do what they do best: make really dumb choices.