[codemogul]

From the article:

"In a press conference call, FTC Chairwoman Edith Ramirez said the commission had secured a $17.5 million settlement, but the company will only pay $1.6 million of that amount due to inability to pay."

So, the penalty was cut to 10%, thus yielding a 4-cent-per-customer slap on the wrist.

Hard to take FTC seriously at their mission to protect and inform the general customer. They have no teeth.