[SanFranManDan]

I saw an app for 5 minute meditation (I think it is a yc company) https://www.simplehabitapp.com it is one year for a $100 or something or $300 for lifetime. I think a lot of people believe that if they spend money, it makes them more likely to follow what they set out to do. App creators are more than happy to provide that service (exercise apps, weight tracking apps, etc.)

[zuccs]

For sure. It makes them accountable. Check out why dietbet.com (no affiliation) works for the same reason.