[Frondo]

I understand what you're saying, but I find the first-name greeting stuff to be probably the least problematic of marketing behaviors big businesses can do. Send me your regular catalog of electronics parts, but it's got my name on it? Sure, whatev, Mouser Electronics.

Far creepier is the thing where they use your purchase history to make predictions about your health condition, like where Target would send out baby-related stuff when its algorithms discerned that customers were likely pregnant: http://www.businessinsider.com/the-incredible-story-of-how-t...

Compared to that stuff, "Dear Frondo" seems absolutely benign.