[jakobegger]

I'm a solo founder (of a slow growing 'lifestyle' business, not a fast growing startup) who is inclined towards product. The trick is to build a product that requires minimal sales effort.

My app costs 40€, and is geared towards individual users. You don't need a sales team to sell a 40€ app -- just a few emails to announce your product on the right mailing list, and a few cold emails to key influencers.

And a lot of patience, because unless you are very lucky, noone will buy version 1.0.

[superplussed]

Good advice Jakob, thanks. Yeah my app is essentially a video language learning application, think very broadly of it as Youtube crossed with Duolingo. So it definitely isn't the kind of app that requires a traditional sales team. It's going to be all about influencers and language learning forums in the early days and building from there.