[kalleboo]

I just wish they'd show figures for a use case that matters to me. If you keep 10 hours of "wireless web" mostly by optimizing your web browser, that's great for people who spend their time browsing Facebook, but if that means I lose 2 hours of my usage, I wish they had some number that showed that as well. Of course, I get that if they show a "heavy productivity - 3 hours" then pundits will latch onto that and compare it to other makers' web browsing numbers... It's a crap situation.

You have a point that many PC manufacturers have fantasy numbers - I don't want Apple to venture into that realm. ("10 hours... as long as literally the only process you have open is Safari")

Phrasing it another way... I hope Apple doesn't optimize their batteries for their own benchmark, to the detriment of real-world use cases.