[ZenoArrow]

> "Good aesthetic design isn't "beneath" anything"

I didn't say it was, however if I'm picking up a technical book I'm not fussed what the cover looks like, because I'm already motivated to learn the information contained in the book. It's best if that motivation to learn exists before someone picks up a technical book. If it doesn't the chances of getting through the book are slim to none, regardless of what the cover looks like.