[kirillch]

I am the CEO of SwiftGift, and I can tell you that the data backs your hypothesis about asymmetric relationships - it's true that many gifts are sent as professional gifts or thank you gifts.

However the friends angle is also very powerful. Most of our sales are to friends or indeed couples sending playful gifts to one another. Also to family members living far away.

We have discovered that in today's world people actually know very few addresses of their friends - so a tool that lets them "text" a physical gift as effortlessly as sending an emoji is actually very well received :)