[diakritikal]

Eh? this is not specious, a one off 0.005% deal is anti-competition and illegal under EU law, Apple doesn't get to decide what EU competition laws it can and cannot ignore. Ask Microsoft, ask Google... both tried, both failed.

Nobody is rushing to incorporate as a startup in the UK right now, quite the opposite - there's lots of talk of moving to Berlin/Paris/Stockholm. There are numerous reasons for this but I'll mention two strong disincentives:

1.) Impending `Brexit` and loss of access to the EU single market

2.) The 'Britain is Closed for business' nature of the new snoopers charter which compels online companies based in the UK to get government approval for any new technology that uses encryption, and also compels them to build backdoors for the government spooks if asked.