[creaghpatr]

Part of the problem is that Vice promotes their posts all over facebook to (I presume) a bipartisan demographic based on target age range.

Because these are 'sponsored posts' not ads, people who do not agree with Vice's often highly partisan slant are constantly served their relatively provocative headlines with a really easy opportunity to leave a comment (both on fb and by clicking the link and heading to the comments section).

edit: changed 'broad demographic' to 'bipartisan demographic'