| Regardless of how a person votes, they're voting for a feel-good reason. Some people's identity gives them pleasure in voting for the candidate that rationally maximizes the Good, for some subjective measure of the good. These are the 'social preferences' Gellman talks about. Some people's identity gives them pleasure in the tribe, and they want to vote for the people like them and around them to fit in, especially so they won't be confused with the Enemy. Pretty much everyone has both tendencies, which are inherently in tension. This is cognitive dissonance. People don't like experiencing this, so they end up choosing to believe both in tribal politics and that their tribe is the rational one, which is the most convenient way to cut that Gordian knot. Now, we can debate which tribe is more rational. I think currently in the USA the blue tribe has more people motivated by the desire to be seen as rational. Then again, we'd also predict that's what everyone thinks. So probably that debate wouldn't be productive. This experiment is useful because it tells us that money is a very useful way to cut through the bullshit of tribal beliefs. It also might give us hints as to how to design our electoral system to tend toward more rational options. |
And in addition, the more and more fiercely we tribally associate, the less and less we want to do with the other tribes. This has gone to the extent that certain fields of employment, or even fields of science are largely owned on tribal lines.
Conservatives largely outnumber liberals in fields like agriculture, while liberals dominate social sciences. This sounds fine, but peer review demands cultural diversity as well, or our own cognitive bias imparts blind-spots on the work. The only fix for those blind spots is cultural diversity, and the only way people can be happy with that cultural diversity is to re-tie their Gordian knots and learn to accept other people as other people, and not the devil monsters we tend to equate them as today.