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by kuzmin
3470 days ago
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If you read the case decision, specifically paragraphs 137 - 140 it becomes even more ridiculous: http://ec.europa.eu/competition/mergers/cases/decisions/m721... This quote sticks out as a bit of an exaggeration regarding the difficulty of this operation: "Notably, integration of WhatsApp's and Facebook's networks would require matching WhatsApp users' profiles with their profiles on Facebook (or vice versa). This would be complicated without the users' involvement since Facebook and WhatsApp use different unique user identifiers: Facebook ID and mobile phone number, respectively." However, after reading this I feel like the decision focused mostly on the possibility of Facebook merging WhatsApp and Facebook Messenger into a unified communications platform. This feels different to me than merging user-ids over platforms to improve targeted ads. But IANAL, and there are probably documents that I have missed. |
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