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by SethWilson 5894 days ago
I agree it is a total waste.

The reason everyone and their half brother gets one is because these directories sell the ads based on their "circulation".

The more people they can claim to get the book, the higher rate they can charge for advertising.

So as far as the Yellow Pages are concerned, they held up their end of the deal with their advertisers. Whether you read it or not wasn't part of the deal.

A lot of these directories also offer a "combo" where you get advertising in the print edition and on a web site in order to bridge the 20th century and the 21st.

So until companies stop spending their advertising dollars to be in the 'pages it will be some time before you stop receiving it.