In the general programming industry over the last several decades, "artificial intelligence" has also applied to simple decision-making algorithms, even as simple as playing checkers. Arthur Samuel [1] was renowned for his work on a checkers AI circa 1959.
As a follow-on to the above comment, in AI there is something called expert systems, which is just a set of IF-THEN rules which emulate the reasoning of a human expert: https://en.wikipedia.org/wiki/Expert_system
Learning/inferencing/adaptation not included or required.
This is something I like about AI in the context of video games; the technology has improved, the complexity has increased, but the meaning of AI in this context has stayed constant.
The same can't really be said of AI in most other contexts, where the goalposts continually seem to move to whatever is currently just beyond our reach.
[1]: http://webdocs.cs.ualberta.ca/~sutton/book/11/node3.html