[dvt]

Early last year, I was very actively working on http://www.gameref.io/ and I had never done any kind of early-stage marketing before. I remember sending literally hundreds upon hundreds of (hand-crafted) emails to bloggers, influencers, magazines, shows etc.

Even though the project is basically dead now, those few months of absolutely intense grind were very formative. I had always had the "business-y" co-founder before, and this was my first solo flight so to speak. It was SO MUCH WORK[1], but it was absolutely awesome getting interviewed by PCGamer, or Polygon, or having hardware manufacturers reach out for meetings, or being asked to speak at conferences.

Don't get me wrong, I love my day job as a typical run-of-the-mill engineer, but I'll always be addicted to that kind of start-up high :)

[1] I can't emphasize this enough!