[nathanaldensr]

The Web grew strong because of the combination of hypermedia and humans. When they look at a hypermedia document like HTML, humans can easily infer context, relevance, value, and a host of other hard-to-mathematically-define things.

I'm not sure REST APIs are supposed to be a generalized Web. In my view, REST APIs are simply a loose protocol on top of HTTP that allow computers running human-written code to communicate with one another. In general, there are several human-driven processes that must occur before REST APIs have any value. Example human involvement: Is this REST API valuable to my business? How much does this REST API cost to use? Does their domain model match ours enough to extract value from integrating with their REST API?