[gutnor]

If you print money, you are in control and you do it because you believe that you currency strength is harming your economy somehow: that's like a Sales because you want to get rid of stock to introduce a new model for example.

In this case the other countries are dumping GBP because they think the UK economy will become weaker. That would be like a Sales because your product is flopping.

Same effect, difference cause. One is voluntary on the country/company term, the second is forced by the other actors of the market. The fall of the GBP is significant. The rest of the World is shorting the UK right now and that in itself can be what pushes the UK economy in danger zone.