[jimnotgym]

I think 'business theory' can come across badly to engineers in particular. On the other hand I have worked in a manufacturing company where engineers and scientists had spent whole careers in almost complete isolation from the needs of the business. I remember a particular conversation with the head of a major operation (with an illustrious career in R&D) who couldn't understand the forces applied from head office. "What is their problem with us having too much stock?" he said. Nobody in his long career had ever mentioned the concept of cash. There was a great need in this company for a few generalists, but mainly in mentoring and coaching. Personally I had no time for other generalists there who would not take the time to learn at least what it was that the factory made....so my point if there is one seems to be 'don't generalise about generalists'