[paulstovell]

> Oracle took the average price of our product from $100k to $5 million for the same size deals. Our sales went from $5-7m to more than $40m with no increasing in engineering headcount (team of 15)

Not that I like the Oracle sales model, but that is impressive. Playing devils advocate, perhaps they are justified to treat sales so well.

[zzalpha]

Yeah, I was a bit baffled that was cited as a failure of some kind.

This just tells me pre-acquistion they weren't charging what the market would bear for their product, by a factor of 50.

Which is probably one of the reasons Oracle bought the company in this first place.

[coleca]

It also could be that Oracle realized the customers had some degree of perceived lock-in, so they jacked the price up to milk the customers dry on license renewal time. The customers paid once because they had little alternative, but started their transition to something new as soon as they could. The well will run dry quickly. They do the same thing with Oracle DB license audits, and burned CIOs pay the penalty and instruct their teams to start removing as much Oracle as they can as fast as they can so it doesn't happen again.