[pstevensza]

So what's a viable strategy for complaint? People are used to ignoring EULA's and TOS by now. They just want to use Facebook, comment on photos, join groups, play games and keep in touch with friends and family. They don't see this kind of thing as a violation. As long as they're accessing their information on www.facebook.com (accessed by a Google search), why would this worry Joe Average User? Some will see it as a good thing, as it would be effectively illegal for anyone to aggregate their information outside of Facebook. Most of the people I quiz about Facebook don't know who Mark Zuckerburg is, much less care what he does with their data. What worries me is that the route to the escape hatch is buried ever deeper with each reincarnation of the interface and the privacy settings are more complex and time consuming than configuring a robust PF firewall. I'm also considering switching my marital status from single to married just so that I can see ads that don't have anything to do with hook up sites. I would consider an insider protest, where I splash privacy concerns on my wall in my friend's news feed, but they all know where the hide button is. A more interesting approach would be targeting friend's data from outside the site, building a profile and using it nefariously as an object lesson. I fear though that the net result would be a response along the lines of: "This is why Facebook are making this kind of thing illegal". Ultimately, I think you're forced to vote with the delete button. 400-million people who consider E! Entertainment an educational documentary channel really don't give a hoot. Given the vast amount of government and corporate meddling that they already ignore, this is simply one more thing to add to the pile. I do care about it, I support the EFF with a monthly debit order and I talk to people about the concerns. Many just don't see Facebook's actions as an issue.