[exergy]

Am I allowed to jump in and say I find it hugely annoying? It's almost worse than people calling it "Social" instead of "Social Media".

It smacks of desperately wanting to be hip and cool.

[munchbunny]

You're misattributing motive.

It's just industry jargon that evolved over time. It's used because it compresses a key industry concept.

There's about as much motive to use the term "creative" to sound cool in advertising as there is to make "dongle" sound sexual in consumer electronics.