[wf]

Disclaimer: I work for Garmin, but not on smart watches.

This is exactly what I came here to say. On top of that I'm not sure how the data from the second chart got put together? It just says that the data came from their own site and IDC. IDC's report for the 3rd quarter puts three competitors above Apple in terms of market share, YOY growth, and unit sales.[1]

[1] http://www.idc.com/getdoc.jsp?containerId=prUS41996116

[diego_moita]

Your link changes the whole discussion and makes the original post irrelevant. If the data is correct:

1) Garmin is selling almost 20% more than Apple

2) Fitness is the killer app for wrist-wearables. The 3 front runners are fitness focused.

[chetanahuja]

"Xiaomi's new Mi Band includes heart rate tracking and is priced well below any competition, making it more suitable for impulse buying than any other fitness band. Despite its worldwide growth in 3Q16, the company managed to lose market share as almost every other vendor outpaced its growth. Xiaomi, across all business lines, continues to struggle to gain any significant traction outside its home country of China."

Problem with Xiaomi have been more supply side than demand side. I know because I tried to buy MiBand 2 when it originally came out and for weeks most vendors were sold out. It's possible that Xiaomi is having trouble keeping up the manufacturing volumes at the low price point they've entered the market.