[ngokevin]

It's a virtual reality experience that runs in the browser. These experiences can be anything: games, tools, entertainment. Mostly anything that a native VR experience can provide (given the limits of Web APIs).

The benefit to having this content in the Web are:

- Open ecosystem

- No gatekeepers or app stores

- No downloads / installs

- Link traversal (hop from one VR experience to another without having to change "apps")

- Instant publish (throw up a site without a review process)

- Instant sharing (Tweet a link to a VR site)

- More accessible for content creators or web developers (HTML, JS)

- Larger audience: no one is going to download a VR app for your small store, but they would more likely click a link on a web page to open it

- Easier to do cross-platform content