[ctd]

My only concern about this would be selling lifetime subscriptions for an embryonic service. What if it fails? This may be built into the terms, but it could also sour customers on your future offerings (or hurt your personal brand).

Otherwise, this seems like a good strategy for testing the waters with a new product.

[itgoon]

My own view on "lifetime" anything is that I'm taking a gamble on whose lifetime is longer, and consider that when choosing that option. Ultimately, the amount I pay comes down to how long I think the company/product will last.

Anecdotal, I know.