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Uber's product is the company's stock. All of their "AI" and "self-driving" stunts so far have been transparent hype fuel that anyone with the slightest domain knowledge knows have no practical significance. Their PR department are, as can be expected, top notch though. I especially like how they put a populist spin on their announcements, like the beer delivery (yay, beer!) and now picking up passengers with their proof-of-concept vehicles, to make it look like self-driving cars are already part of their business. |
Too many tech companies (and esp. robotics ones) do their development and testing under limited conditions, and then they're blindsided by real-world realities.
Getting contact with customers early is key. It's like the old military adage: No battle plan ever survives first contact with the enemy. In this case, the "enemy" is the real world.
Kudos to Uber for getting out there and working with customers -- it's much better than Google's autonomous cars, which have driven millions of miles and never had a single paying passenger!