[shogun21]

I feel like they're really getting on the cute-sy theme, from the car's friendly design to the name "Waymo".

The lack of control is still kind of terrifying so I think they're trying to make it as non-threatening as possible.

[Mizza]

> "The lack of control is still kind of terrifying so I think they're trying to make it as non-threatening as possible."

This is true of all Google products, and has been the basis of Google's branding strategy from the very beginning. The dorky, colorful logo isn't an accident. They are a scary, dangerous and harmful company with an extremely friendly face.

[dsymonds]

I've seen what happens when humans have control of cars. It's not pretty.

[brwr]

This is the point that I see everyone discounting. Whether autonomous cars turn out to be feasible or not, we know for a fact that humans are bad drivers. Don't we owe it to ourselves to try something different?

[euyyn]

There's a nice analogy with fighter jets taking off from aircraft carriers. They have handlebars in the top of the cabin that the pilots are required to grab during take off. Experience had shown that, when they took off with their hands in the steering stick, the acceleration was so high that they'd react by pushing the stick, plunging the plane into the ocean.