90% by lines or sites or 90% by money? ABP charges medium-sized websites through the nose -- and most startups qualify as medium-sized. Great business model, especially given that the filter lists are made by volunteers.
>Great business model, especially given that the filter lists are made by volunteers.
And the leverage by its users who do not get paid them.
IIRC ABP gets paid around a third of the advertising revenue from whitelisting the advertiser if it reaches 10m impressions, so the more users seeing ads ABP has, the more money they make.
ABP still is "evaluating" that, and currently has a beta where acceptable ads are handled by an ad network as intermediate, which validates the quality of your ad, and handles payment to get it whitelisted.
Oh, I totally agree that it's a racket. My point about the filter lists is that the block lists are made by volunteers. Not the acceptable ad list. Sorry that I wasn't clear.
And the leverage by its users who do not get paid them. IIRC ABP gets paid around a third of the advertising revenue from whitelisting the advertiser if it reaches 10m impressions, so the more users seeing ads ABP has, the more money they make.