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by SEOmom 3475 days ago
Look at the numbers. The project is worth a minimum of 3x the annual gross (NOT EBITDA or net). If it is increasing in sales volume, margins are 40% or better, and it's truly scalable, it's worth closer to 10x to 20x. If the buyer sees it as a strategic purchase, not a tactical purchase, it can be worth as much as 100x.

Consider your unvarnished answers (no rose colored glasses, please) before responding with an acceptance, a counter offer, or a gracious decline.