[ryanSrich]

It's like creating cancer to cure it. I'm not sure if that's good or bad.

[gumby]

Well, to be fair, clickbait and yellow journalism far far predates Buzzfeed (e.g. Hearst's apocryphal "you supply the article and I'll supply the war"). And the muckrakers were also click baiters.

But I see your point.