Timer is so useful for me to check out my fitness level or just set a goal. If I can do a 400m lap under 60 sec that means I am good to go. Two minute plank, good to go. Five minute squat good to go. Apart from that timer is good for pomodoro, meditation, measuring heart beat or anything. I know of time when doctors can grab wrist and tell heart beat with so much accuracy. But today I see it going downhill. I don't need Cloud sync or any gimmick. I am sharp enough to keep data in my mind or if it so useful then I can go back and log it in Excel sheet myself. Putting so much emphasis on automation in a smart watch is a big turn off for me.