[jluk]

Neat prospect, but I'm not convinced this is a big enough problem for the majority of people which is how this is marketed. I would also expect a price point comparative to other hearing aids to further distance the average consumer.

[cracell]

Depends on price for me.

I have trouble hearing in noisy environments. When I was young I was diagnosed with an auditory processing problem so I assume it's related to that.

When I meet with someone in a noisy environment I just accept that I'm only going to understand every other word that someone says. Which leads to a lot of smiling and nodding blankly.

I know very expensive hearing aids could handle this for me but it's not a big enough problem for me to check into that route. However if this was $150 bucks or so I might get some. Though I expect the price tag will be more like $600.

[jluk]

Interesting, to me I would never carry an additional independent hearing aid for this problem. I generally have my keys, wallet, smartphone, and possibly music headphones. If this could be paired in with existing headphones - awesome, otherwise I can't see many people adding an additional headphone to the aforementioned list without a larger problem. I do like the expansion of the Bose objective though with this.

[j2bax]

Do you have reason to believe these aren't intended to replace your current daily driver headphones?

[abecedarius]

Think of augmented reality. It's generally conceived as modifying what you see, but why couldn't you benefit from a computer able to modify what you hear? It ought to be possible to do a lot of Google Glass-like things, not to mention Black Mirror-like, without looking as much like a space cadet or demanding as much of the hardware. (As a hearing aid user I was thinking about this 10 years ago.)